Product Reviewing on Social Media

What a fantastic world it would be if brands became less interested in profit margin and more interested in consumerism. Guess what. That time has come! Most brands understand the importance of customer engagement - from product development to consumption - and to be recognized as consumer-centric. 

Brands want to know how customers are going to react to a new product. Some seek input and some ask for feedback. These are some examples of questions I have been asked before:

• What type of packaging would make you want to buy xyz product?
• Which flavor tea do you think would taste better (a. avocado or b. cayenne)?
• What does our product mean to you?
• How can we improve our product? 

Questions like these are critical and most brands truly want to know how customers feel about their products. For example, who would really be interested in a product if it only fits the developer? It is smart business to survey consumers about a product before making 10 million of them. Once a brand has their product on the shelf, how do they know if it's going to sell? The goal is to ask consumers who have actually used their product. It would be expensive and nearly impossible to send a census taker to the home of each customer after they purchase a product. Plus there are customers that have no interest in being contacted or having to call an 800 number to take a survey.  This is when product reviewing becomes a useful service - one who participates in product reviewing is known as a product reviewer.

I am a product reviewer and self titled Product Examiner. 

A product reviewer will test a product for little or no cost to the brand. They can create quality reviews, product photos and videos to promote the product. A product reviewer is usually social, vocal, loves to try or sample a new product before committing to buy it and enjoys providing honest feedback. When a product reviewer likes a product they will recommend it to everyone they know plus share it on Social Media (because that is just what they love to do). A product reviewer will also let people know if they don't like a product which is helpful to the brand and to future consumers.

Created by a Product Reviewer

I have registered on several brand and influencer websites, completed my profile indicating the type of products I use and would like to try, and agreed to provide honest feedback. Most brands create products with a certain demographic in mind (age, gender, zip code, etc.). If I am a match to the criteria and my profile is up to date, I could be invited to test a product, provide my honest feedback and I get to keep the product. Brands are mindful and want customers to be satisfied. Brands also like to show customers how much they appreciate them. 

This is where I post most of my product reviews

 
If product reviewing sounds like something you are interested in, I recommend it. It can be very time consuming depending on how much you participate and being organized is extremely important. Freebie Sites - My experience with them. Freebie sites are fun and you can request samples from many brands.

See you on social media.

Missy Anne

Product Reviewer / Product Examiner

I receive products complimentary or at a deep discount for testing then provide my honest review about them.

This blog and all content is my own and based on my own opinion.